FACTBOX: Media speakers investment picks

By Franklin Paul

NEW YORK (Reuters) - News Corp. NWSa.N, Walt Disney Co. (DIS.N: Quote, Profile, Research, Stock Buzz) and Apple Computer Inc.(AAPL.O: Quote, Profile, Research, Stock Buzz) are among the companies that leading U.S. media executives and an analyst cited as areas to put their money in if they were looking for investments.

At the Reuters Media Summit this week, reporters asked each of them if they had money to invest in the media or technology arena, what company or sector would they pick. The executives were asked not to name their own companies.

Here is a sample of responses.

DICK COOK, CHAIRMAN, WALT DISNEY STUDIOS

"Apple and Google Inc. (GOOG.O: Quote, Profile, Research, Stock Buzz) I think (Apple CEO) Steve Jobs has his pulse on what the consumer wants and is able to deliver it in a manner that they want. Google has positioned themselves in a very smart way in their space and I think it gives them a variety of ways to go."

JESSICA REIF COHEN, ANALYST, MERRILL LYNCH

"Our favorite names are News Corp. and Comcast (CMCSA.O: Quote, Profile, Research, Stock Buzz)."

"I think Disney has a new lease on life. Bob Iger (Disney's CEO) is a surprise on the upside since he has taken over just over a year ago. (Disney has) got great brands and a rejuvenated management team so they are in great shape."

DOUG MORRIS, CEO, UNIVERSAL MUSIC GROUP

"You got to forget about newspapers (and) book publishing. You've got to forget about the record business. I like News Corp. because of what they are doing (with the Internet). The have a lot of guts and they are very smart. They are going in the right direction."

REGGIE FILS-AIME, PRESIDENT, NINTENDO OF AMERICA

"If I couldn't put money on my own stock, the whole wireless space is exploding right now. Whether it's WiFi, whether its other ways to communicate and connect in the wireless space, our view is that is going to continue to grow. In my view I think there's opportunity in each part of that whether it's the chip makers, the routers, it's a very interesting space.

LARRY PROBST, CEO, ELECTRONICS ARTS

"Even though they are pretty richly valued right now, Nintendo (7974.OS: Quote, Profile, Research, Stock Buzz) to me looks like a pretty good bet."

ANNE SWEENEY, PRESIDENT, DISNEY-ABC TELEVISION GROUP  Continued...