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bet365 Sportsbook Review

Joey Shadeck

Joey Shadeck | April 13th, 2021

bet365 has a good selection of sports, bets, and live bets to choose from and even offers stats and news, which is rare in the industry. However, the lack of education, average bonuses, and ease of use issues limit the sportsbook’s appeal.

Top Takeaways for 2021

After testing 20 online sportsbooks for our 2021 review, here are our top findings on bet365:

  • I found bet365’s live betting to be of high quality, while pre-game bets are in line with the rest of the industry.
  • First-time bettors should look elsewhere; bet365 has almost no education and can be more challenging to use than competitors.
  • The bet365 mobile app struggles to remain easy to use, one of the most important aspects of a mobile app.

States Supported: New Jersey.

Casino: bet365 offers online casino games in New Jersey. bet365 offers over 50 slots, roulette, blackjack, and virtual poker games; however, online poker is not available. Note: This review focuses on sports betting and not casino.

Overall Summary

Rank: 14th
Featurebet365
Overall 3.5 Stars
Sports & Bets Offered 4 Stars
Odds 4.5 Stars
Live Betting 4.5 Stars
Mobile Betting 3.5 Stars
Bonuses & Promotions 4 Stars
Education 1 Stars
Ease of Use 3.5 Stars

Sports and Bets Offered

Rank: 11th

bet365 offers action on numerous domestic and international leagues. While there aren’t any unique bet types or daily odds boosts, bet365 provides a full selection of the most common bets and prop bets. That said, if you’re seeking unique bet types and contests, I recommend checking out DraftKings, PointsBet, or FanDuel.

Prop Bets: bet365 offers a modest variety of prop bets. An example of a prop bet is “Will Ezekiel Elliot score a touchdown?” Another example is, “Will Lamar Jackson throw over or under 0.5 interceptions?”

Cash-Out Feature: Like most sportsbooks, bet365 offers a cash-out feature, which allows you to amend your original bet and lock in a profit or a loss by settling your bet (or a portion of your bet) early, without having to wait for the event to finish. Knowing you can cash a bet out early incentivizes you to watch every game you bet on, or at least get scoring updates.

Parlay Builder: Like most sportsbooks, bet365 features a parlay builder to get users to place a parlay bet. A parlay bet is a group of bets, typically spread, moneyline, or total bets, combined into one bet to increase the payout odds. For the parlay to win, each separate bet has to win. Sportsbooks try to get users to make more parlay bets because they have better odds for the casino and are enticing for users.

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Odds

Rank: 4th

As denoted by the table below, bet365 offers good odds on NCAAF moneyline bets, NCAAB moneyline bets, NBA moneyline bets, NHL moneyline bets, NHL total bets, and NHL spread bets. For comparison, if average NBA moneyline odds on a team are +130 at other sports betting sites, bet365 might offer odds at +140. In this example, every dollar wagered would return $1.40 at bet365 versus $1.30 at other sites.

Featurebet365
NFL MoneylineAverage
NFL SpreadAverage
NFL TotalAverage
NBA MoneylineGood
NBA SpreadAverage
NBA TotalAverage
NCAAF MoneylineBest
NCAAB MoneylineGood
Soccer Moneyline Average
NHL MoneylineGood
NHL SpreadGood
NHL TotalGood

Methodology: To score Odds, Moneyline.com gathered data from 20 sportsbooks over five months. For our 2021 Sportsbook Review, over 34,000 data points were collected for spread, moneyline, and over/under (bets).

Leagues and bet types collected include NCAA football moneyline bets, NCAA basketball moneyline bets, NFL moneyline, spread and total bets, NBA spread, moneyline and total bets, NHL moneyline, puckline and total bets, and soccer 3-way result (moneyline) bets. When collecting odds, we made sure to collect the same games at the same time for each sportsbook, ensuring data accuracy.

Live Betting

Rank: 5th

Like other sportsbooks with live betting (betting on games that have already started), bet365 offers instant bets, a live match tracker with live scores, and instant streaming.

Instant Bets: Examples of instant betting include betting on the next swing of a tennis match or the next drive of a football game.

For NFL games, bet365 allows you to bet on each drive's result before it happens, which is exciting. Instant bets are also available for sports such as tennis. Overall, bet365’s instant bets are above average and I was left impressed.

Live Match Tracker definition: A live match tracker is an animated graphic that updates in real-time as you are watching a game. A match tracker has a live clock, displays the score by quarter, and even shows which team is attacking. For NFL games, the match tracker also lists the last play, the total plays and yards on the drive, and the down and distance.

Live Match Tracker overview: bet365’s live match tracker shows ball movement for each play. You can replay earlier drives from each team for NFL games, a feature only available at a select few sportsbooks. A game summary is also available, showing how each team’s drive ended (punt, field goal, etc.). Statistics such as rush yards, total plays, and 3rd down conversions, amongst others are also available.

The only downside of bet365’s live match tracker is it lists each team as Team1 and Team 2 instead of the actual team name. My guess is that this will be updated in a future code release.

Live Streaming: Live streaming allows you to stream games live in the app. Live streaming, currently offered by bet365 and a few other sportsbooks, is presently limited to sports such as tennis, basketball, soccer, and hockey. Almost all games available for live streaming are international, meaning, you can’t watch the Atlanta Falcons or Atlanta Hawks play just yet.

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bet365 Mobile App

Rank: 13th

While the bet365 mobile app has a simple design that makes it easier to find the team and bet you’re looking for, there are a few ease of use issues that would make me hesitant to make it my primary sports betting app.

Likes: There are tabs for Sports, In-play, and Search at the bottom of the app, making it easy to find any game to bet on. bet365 is also one of the only sportsbooks to offer a calendar of upcoming games, a subtle but pleasing feature.

Dislikes: The bet365 mobile app makes users re-login far more often than other apps. For example, if you leave the app to check your texts and re-enter the app, you are forced to re-login. With FaceID or TouchID, this would be less of an issue, but neither of those features is currently available. While some people might not be bothered by this, I know for me it is a dealbreaker as I’m constantly going back and forth between apps. I also found that the live betting menu takes a few seconds longer to load compared to other apps.

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Education

Rank: 17th

Shockingly, bet365 offers no education for first-time bettors. There is no glossary defining betting terms, no welcome guide explaining bet types, and nothing else focused on educating first-time bettors. For a company as established as bet365, this is a missed opportunity as the U.S. market is new.

For better education, see our guides on how to read odds, different bet types, and bonus rollovers, or check out industry leaders such as DraftKings and 888sport.

Statistics: bet365 is one of the few sportsbooks to offer statistics, which is a win for users. For example, for NFL statistics, the overall league standings are listed. When you click on a specific team, you can view that team’s last matches, as well as upcoming matches.

You can also view over and under percentages for pre-set numbers. For example, you can see how often each team’s game totals go over or under 50 points. For soccer, there are more statistics available, as well as individual player statistics. That said, you have to scroll to the bottom of the app to find these statistics, which is a minor annoyance. Navigation can be improved, but there are stats available.

Betting news: bet365 is one of the only sportsbooks to offer betting news, which I found to be of average quality. There is more news centered around UK-based sports such as soccer (labeled football on the site) instead of US sports. Minor gripes aside, having the option to read some news is better than not having the option at all.

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Bonuses & Promotions

Rank: 10th

bet365 offers promotions for first-time bettors alongside a variety of ongoing promotions for existing customers. bet365’s promotions are decent. However, I found there to better promotions available at sportsbooks such as BetRivers, and DraftKings.

New customer bonus: For new sports bettors, bet365 offers a 100% deposit match up to $100. While I find deposit matches are typically the best type of bonus, you can get a 100% match up to $250 at other sportsbooks such as BetRivers. That said, if you’re using multiple sportsbooks, you might as well take advantage of as many promotions as possible.


Existing customer bonus: bet365 offers several ongoing seasonal promotions. When this review was written in December 2020, bet365 offered parlay bonuses and early payout bonuses, among others. Again, these bonuses are decent, but I prefer other ongoing bonuses, such as those offered at DraftKings.

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Final Thoughts

While I was impressed with bet365’s live betting and statistics, I was left unimpressed with the app's lack of education and ease of use issues. In states with several different sports betting options, I could see justifying bet365 as a secondary option, but, all in all, bet365 trails industry leaders.


About bet365

Founded in 2000, bet365 is an online gambling company based in the United Kingdom. With sports betting now legalized in the United States, bet365 has focused on expanding into the U.S. market. According to Wikipedia, bet365 took in wagers on sports of £52.56 billion in 2018.

What states is bet365 legal in?

bet365 is legal in New Jersey and is looking to expand in the U.S. more in 2021. bet365 is also legal in the United Kingdom and around the globe.

What deposit methods does bet365 offer?

Bettors can currently deposit via credit/debit card, PayPal, bank transfer, PayNearMe, prepaid company cards, and Skrill.

Featurebet365
Minimum Deposit$10
Total Deposit Methods8
No Debit/Credit Card Deposit Fees No
Deposit Min/Max - Debit/Credit Card$10/$30,000

What withdrawal methods does bet365 offer?

Minimum withdrawals at bet365 are $5 - $10 for all online methods. Bettors can withdraw money via online bank transfer, debit/credit card (select customers), PayPal, and Skrill.

Featurebet365
Minimum Withdrawal$5 - $10
Total Withdrawal Methods6
Check Payout Speed is < 10 days No
No Withdrawal Fees - Check No
Withdrawal Min/Max - CheckN/A

What is the minimum deposit at bet365?

The minimum amount required to open an account at bet365 is $10.

What kind of customer support does bet365 offer?

bet365 offers email support, phone support, and live chat support 24 hours a day, seven days a week. Most sportsbooks have set hours for customer support, and some don’t even have phone support. Navigating to customer support can be a bit tricky; on the website, you have to click help and contact us to get to the customer support screen.

What sports can you bet on at bet365

bet365 currently offers bettors the following sports and leagues.

Featurebet365
Total Sports Offered19
Aussie Rules (AFL) Yes
Baseball (MLB) Yes
Basketball (NBA) Yes
Basketball (NCAA) Yes
Boxing Yes
Cricket Yes
E-Sports No
Football (NFL) Yes
Football (NCAA) Yes
Golf (PGA) Yes
Hockey (NHL) Yes
Horse Racing No
MMA (UFC) Yes
Rugby (League) Yes
Rugby (Union) Yes
Soccer (EPL) Yes
Soccer (MLS) Yes
Tennis Yes
Sports & Bets Offered 4 Stars

Methodology

For Moneyline.com’s annual best online sportsbooks review, we collected more than 36,000 data points over five months from 20 sportsbooks that serve 11 states where full-scale mobile betting is legalized. Hundreds of hours were spent testing and scoring each sportsbook (mobile and online/desktop) in seven core categories: sports and bets offered, odds, live betting, mobile betting, education, ease of use, and bonuses and promotions. The results determined each sportsbook’s overall rating.

Data from more than 1,700 bets (including moneyline, spread and total bets) was used to generate each sportsbook’s comparative odds ranking. Leagues and bet types collected include NCAA football moneyline bets, NCAA basketball moneyline bets, NFL moneyline, spread and total bets, NBA spread, moneyline and total bets, NHL moneyline, puckline and total bets, and soccer 3-way result (moneyline) bets. When collecting odds, we made sure to collect the same games at the same time for each sportsbook, ensuring data accuracy.

About Moneyline.com’s chief sportsbook researcher, Joey Shadeck: I’ve been a hobby sports bettor for more than six years, placing hundreds of bets on my favorite sports (football, basketball, MMA) and teams (Packers, Spartans, and whoever is playing the Lions). Beyond sports betting, I’m known for saying “Wanna bet on it?” in almost any situation and that is how I found out I can eat 42 chicken nuggets in less than 20 minutes.

As of February 2021, 22 different states have legalized sports betting to some capacity. Of those 22 states, the following 11 have legalized full-scale mobile betting: Colorado, Illinois, Indiana, Iowa, Michigan, Nevada (must register in-person), New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia, West Virginia.




Joey Shadeck

About the author: Joey Shadeck is the lead writer for Moneyline.com and content strategist for Reink Media Group. He has closely tracked sports betting in the United States for the last two years, compiling hundreds of data points across dozens of sportsbooks. He has 6 years of online betting experience with hundreds of bets placed during that time.



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