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William Hill Sportsbook Review

William Hill combines excellent odds and new customer bonus offers with an above-average mobile app. While I wish the sportsbook offered more education and ongoing promotions, there is a lot to like about William Hill.

Top Takeaways for 2021

After testing 20 online sportsbooks for our 2021 review, here are our top findings on William Hill:

  • Sports and bets offered: William Hill has all the basics. Domestic and international leagues are available for popular sports and there are dozens of exotic props in addition to the standard bet types. That said, it doesn’t provide any unique contests or bet types that put it in the same elite class as DraftKings, PointsBet, or FanDuel
  • William Hill mobile app: While not quite as user-friendly as some competitors, the William Hill mobile app is still above-average and has no major accesibility or usability issues.
  • Welcome bonus: For first-time customers, William Hill offers a free bet up to $500. A $500 risk-free bet is average, although you can get risk-free bets up to $1,000 at competitors such as Barstool Sportsbook and FanDuel Sportsbook. It is worth noting William Hill offered a $2,021 risk-free bet for March Madness of 2021, which was and still is the largest welcome promotion bonus I've ever seen.
  • Education: William Hill’s education is limited to a sub-par guide that defines popular bet types and betting terms. William Hill does not use images or examples to explain these bet types and only defines them. Simply put, I expect more from a global brand with a longstanding history.
  • Banking: Banking at William Hill is simple and on par with the best sportsbooks, deposit options include credit/debit card, wire transfer, online bank transfer (echeck ACH), PayPal, PayNearMe, and play+ prepaid cards.

Overall Summary

Rank: 6th
FeatureWilliam Hill
Overall 4 Stars
Sports & Bets Offered 4 Stars
Odds 5 Stars
Live Betting 3.5 Stars
Mobile Betting 4 Stars
Bonuses & Promotions 4 Stars
Education 3.5 Stars
Ease of Use 4 Stars

What states is William Hill legal in?

William Hill is available online in the following states:

  • Colorado
  • Iowa
  • Indiana
  • Illinois
  • Michigan
  • New Jersey
  • Nevada
  • Tennessee
  • West Virginia
  • Virginia

Casino: Of the states William Hill operates in, Michigan, New Jersey, and West Virginia have legalized online casino games.

About William Hill

William Hill was founded back in 1934 when gambling was illegal in Britain. Today William Hill is a publicly-traded company (OTCMKTS: WIMHY) with over £1.7 billion in revenue (2017). While William Hill is based in London, England, the sportsbook is focusing on expanding in the US markets. Read more on Wikipedia.

William Hill Bonuses

While the welcome bonus for new customers is average (in a good way), the ongoing promotions for existing customers are creative and lucrative enough to keep you logging back into the app on a daily basis.

William Hill welcome bonus

For first-time customers, William Hill offers a risk-free bet up to $500. Several sportsbooks offer this promotion. While it is no doubt a solid promotion, sportsbooks such as Barstool Sportsbook and FanDuel Sportsbook offer $1,000 risk-free bets. Eligible bets must have odds of -200 or greater (ex. -150, +150, +200). As mentioned above, for March Madness William Hill bumped this promotion up to a $2,021 risk-free bet, which was at the time the highest bonus available.

William Hill risk free bet

How does the William Hill $500 risk-free bet work?

Once you open an account deposit up to $500. Place your first bet, up to $500. If your first bet wins, the promotion is over and you win your bet. If your first bet loses, William Hill will refund it, up to $500.

If your bet loses you must roll over the bet amount at least once before withdrawing. This means if you bet $500 on your first bet and lose, you must bet $500 before being able to withdraw the money. When rolling over money, you can bet in any increments you want, you don't have to bet it all at once.

William Hill ongoing promotions

Compared to last year William Hill has really stepped up its ongoing promotions. During the NBA and NHL playoffs, I took advantage of at least one promotion every day, and I'm not talking about (yawn) parlay insurance promos. Here are some of my favorite random bonuses from 2021:

  • Get a 100% bonus on your winnings: Place a pregame point spread wager on the 76ers vs. Hawks. If your bet wins earn a free bet equal to 100% of your net winnings, up to $50.
  • Earn a Free Bet for Each Goal Scored: Place $75 on the moneyline in the Avalanche / Golden Knights game tonight. If you win your bet, get a $25 free bet for each goal scored by your team.
  • Bet $50, Get $30 Per 3-Pointer Place a $50 pre-game bet on the spread of the Bucks / Nets game tomorrow and get $30 towards a free bet for every 3-pointer your star player hits.

William Hill Mobile App

William Hill Sports and Bets Offered

William Hill offers a wide enough variety of sports and bets to satisfy most bettors. Domestic and international sports leagues are available for all major sports. Common bet types include moneyline, spread, total, future, parlay, team and player props, and teasers.

While William Hill offers all of the basics, it doesn’t provide any unique contests or bet types that put it in the same elite class as DraftKings, PointsBet, or FanDuel.

What sports can you bet on at William Hill?

William Hill currently offers 13 different sports, including the most popular domestic and international leagues.

FeatureWilliam Hill
Total Sports Offered13
Aussie Rules (AFL) No
Baseball (MLB) Yes
Basketball (NBA) Yes
Basketball (NCAA) Yes
Boxing Yes
Cricket No
E-Sports No
Football (NFL) Yes
Football (NCAA) Yes
Golf (PGA) Yes
Hockey (NHL) Yes
Horse Racing No
Rugby (League) No
Rugby (Union) No
Soccer (EPL) Yes
Soccer (MLS) Yes
Tennis Yes
Sports & Bets Offered 4 Stars

What bet types are available at William Hill?

William Hill offers all standard bet types (spread, moneyline, total).

  • Standard bet types: William Hill offers all of the must common bet types including spread, moneyline, over/under (total), parlay, prop, future, and teaser bets. These bet types are featured at every sportsbook.
  • Prop Bets: William Hill offers an average variety of prop bets. An example of a prop bet is “Will Tom Brady throw over/under 2.5 touchdowns” or “What team will score first between the Green Bay Packers and Minnesota Vikings?”
  • Daily Odds Boosts: Like most sportsbooks, William Hill offers users daily odds boosts. Odds boosts act like a sale at a retail store, offering more incentive to make each bet. An example of an odds boost would be discounting the odds of Michael Thomas scoring a touchdown in week 11 from -180 to -120. Unlike most sportsbooks, William Hill doesn't show you the original odds of the odds boost. Bottom line, you don't know what kind of a deal you're getting.


William Hill App Review

William Hill's mobile app is easy to use and is one of my personal favorites. The simplistic nature makes the app feel more open and less cluttered than apps from some competitors.

William Hill app pros: William Hill makes it easy to check open bets, navigate to different games and sports, and switch back and forth between the sportsbook and casino games.

William Hill app cons: Using live chat customer support takes you out of the app and into the William Hill website in your web browser. Also, navigating to educational pages is a chore and needs improvement. Finally, because William Hill places all leagues under broader sports categories instead of sorting by leagues, it’s more time-consuming to navigate to specific leagues and bet types.

William Hill Mobile App

William Hill Website Experience

Using the William Hill website feels the same as using the app. Games and bets are laid out the exact same way so if you need to use the website in a pinch there will be no learning curve. If I could change one thing on the app and the website it would be listing more bets for each game when you click on the matchup, instead of just the spread, moneyline, and total bets.

William Hill web experience

William Hill Sports Betting Education

William Hill’s education is limited to a sub-par guide that defines popular bet types and betting terms. William Hill does not use images or examples to explain these bet types and only defines them. Simply put, I expect more from a global brand with a longstanding history.

For better education, see our guides on how to read odds, different bet types, and bonus rollovers, or check out industry leaders such as DraftKings and 888sport.


William Hill Odds Analysis

William Hill finished 2nd out of 20 sportsbooks we collected data on for our 2021 odds testing.

William Hill above-average odds: William Hill offers good odds on NCAAF moneyline bets, NFL moneyline bets, NCAAB moneyline bets, NBA moneyline bets, NHL moneyline bets, and NHL spread bets. For comparison, if average NFL moneyline odds on a team are +130 at other sports betting sites, William Hill might offer odds at +140. In this example, every dollar wagered would return $1.40 at William Hill versus $1.30 at other sites.

William Hill below-average odds: William Hill, along with theScoreBet, are the only two sportsbooks to not score below-average in any of the sports we measured odds for.

FeatureWilliam Hill
NFL MoneylineGood
NFL SpreadAverage
NFL TotalAverage
NBA MoneylineBest
NBA SpreadAverage
NBA TotalAverage
NCAAF MoneylineGood
NCAAB MoneylineBest
Soccer Moneyline Average
NHL MoneylineGood
NHL SpreadBest
NHL TotalAverage

Methodology: To score Odds, gathered data from 20 sportsbooks over five months. For our 2021 Sportsbook Review, over 34,000 data points were collected for spread, moneyline, and over/under (bets).

Leagues and bet types collected include NCAA football moneyline bets, NCAA basketball moneyline bets, NFL moneyline, spread and total bets, NBA spread, moneyline and total bets, NHL moneyline, puckline and total bets, and soccer 3-way result (moneyline) bets. When collecting odds, we made sure to collect the same games at the same time for each sportsbook, ensuring data accuracy.

William Hill Live Betting

William Hill’s live betting menu is suitable for placing straight bets and checking live stats but lags industry leaders in other areas. Ultimately, I found the live betting experience to be good, but not great.

  • Instant bets: William Hill does not offer instant bets such as drive-by-drive betting on NFL games and pitch-by-pitch betting on MLB games.
  • Live match tracker: William Hill offers an industry-standard match tracker for live betting sports such as football, basketball, hockey, and soccer. The match tracker has a live clock, displays the score by quarter, and even shows which team is attacking in real-time. Unlike most sportsbooks, William Hill offers some live stats for each game. For example, for NFL games, William Hill lists touchdowns, total yards, passing yards, rushing yards, sacks, and penalties for each team. As a fan, I enjoy seeing this information while live betting. Conversely, William Hill does not list game clocks on the live betting menu until you click on an individual game. While this isn’t a dealbreaker, it is a noticeable nuisance compared to other sportsbooks.
  • Live streaming: This feature allows users to stream games live from their phones. Unlike FanDuel and BetRivers, William Hill does not offer live streaming.

William Hill Live Betting

What do you need to create a William Hill account?

Creating a William Hill account takes less than five minutes and requires the following information:

  • Email
  • First and last name
  • Date of birth
  • Phone number
  • Address
  • Last four digits of your social security number

Although creating an account is quick and easy, you can test drive the app without creating an account. Just by downloading the app you can view the layout, promotions, sports and bets offered, and more. I recommend doing this to see if you like the user interface before actually creating an account.

Here are screenshots of everything you need to open a William Hill account.

What you need to create an account at William Hill

How to deposit and withdraw money at William Hill

The easiest way to deposit and withdraw money is by 1) linking an online banking account 2) selecting the amount you want to deposit or withdraw 3) login to your bank 4) select the proper account 5) deposit or withdraw funds.

What deposit methods does William Hill offer?

Bettors can currently deposit via credit/debit card, wire transfer, online bank transfer (echeck ACH), PayPal, PayNearMe, and play+ prepaid cards.

  • Online Bank Transfers - Available at almost every sportsbook, you can link your bank account to your sports betting account. Hundreds of banks are available to link to, so there's a good chance you'll be able to link a checking or savings account. Most sportsbooks use companies such as Plaid to provide incredibly safe bank transfers. We recommend this method over all alternatives, as online bank transfers are free, fast, and efficient.
  • Debit/Credit Cards - Also readily available, you can use a debit or credit card to deposit money. Visa, Mastercard, Discover, and American Express are all typically accepted as card providers. Pro Tip - Don't use your credit card if you don't have the money. Betting on sports can be risky and you should only bet with money you are willing to lose.
  • PayPal - PayPal is offered by a majority of sportsbooks. PayPal, a third-party payment processor, is a fast and secure way to send and receive money.
  • Prepaid Gift Cards - If you are seeking a safe way to responsibly gamble with a pre-set amount of money, check out prepaid gift cards. Typically offered by Play+ these prepaid gift cards function as any normal gift card.
  • Cash - You can also deposit and withdraw money by visiting the casino that the sports betting app is partnered with. For example, in Michigan, you can deposit and withdraw money to your William Hill account at the Turtle Creek Casino in Williamsburg.
FeatureWilliam Hill
Minimum Deposit$5
Total Deposit Methods5
No Debit/Credit Card Deposit Fees Yes
Deposit Min/Max - Debit/Credit Card$20/$1,000

What withdrawal methods does William Hill offer?

William Hill currently processes withdrawals via check, online bank transfers, PayPal, play+ prepaid cards, Skrill, VIP Preferred, and cash at certain casinos.

FeatureWilliam Hill
Minimum Withdrawal$20
Total Withdrawal Methods6
Check Payout Speed is < 10 days No
No Withdrawal Fees - Check Yes
Withdrawal Min/Max - Check-1

What is the minimum deposit at William Hill?

The minimum amount required to open an account at William Hill is $5.

Where is William Hill licensed?

William Hill is licensed in the following states: Colorado, Iowa, Indiana, Illinois, Michigan, Nevada, New Jersey, Tennessee, West Virginia, and Virginia. Here's where William Hill obtained its license from in each state:

  • Colorado: Lady Luck
  • Iowa: Praire Meadows Racetrack & Casino
  • Indiana: Tropicana Casino
  • Illinois: Grand Victoria Casino
  • Michigan: Turtle Creek Casino
  • Nevada: Nevada Gaming Control Board
  • New Jersey: Monmouth Park
  • Tennessee: Tennessee Lottery
  • West Virginia: Mount Airy Casino.
  • Virginia: Virginia Lottery.

What customer support does William Hill offer?

William Hill offers 24/7 live chat, email, text support, and phone support. The support is quick, and I often waited less than thirty seconds before being greeted by an agent. The text support phone number is 231-259-1836. The phone support number is 855-754-1200.

FeatureWilliam Hill
Live Chat Support Yes
Live Chat Support Availability Yes
Email Support Yes
Email Support Speed Yes
Phone Support Yes

William Hill Casino Summary

William Hill's selection of casino games features 23 slot games and roulette, blackjack, baccarat, and virtual poker games. This is comparatively low when looking at sportsbooks such as BetMGM or Golden Nugget that both offer over 400 slots.

FeatureWilliam Hill
Online Casino Yes
Online Slot Machines23
Online Blackjack Yes
Online Roulette Yes
Online Virtual Poker No
Online Virtual Sports No

William Hill Casino

William Hill Casino Bonus

Once you open your William Hill account all casino net losses are refunded up to $100 during your first 24 hours of play. While this is a good bonus for the casual player more active casino players will want to check out casino bonuses at BetMGM or Golden Nugget.

How long does William Hill take to pay out?

William Hill pays out withdrawals in one to three days, depending on what withdrawal method you select. Checks by mail typically take closer to seven to ten days, while online bank transfers and PayPal only take a day or two.

How does William Hill's risk free bet work?

William Hill's risk-free bet promotion makes your first bet after depositing money risk-free. If you win the bet the promotion is over and if you lose the bet the money is refunded to your account. With risk-free bets the one catch is that if you lose you have to bet the amount of money again (1x rollover) before you can withdraw it.

  • If your first bet wins: The promotion is over, you won your first bet. The value in this promotion is that it allows you to bet more money than you typically would, because if you lose the money gets refunded. Instead of betting $50 on a game for your first bet, you could bet up to $500.
  • If your first bet loses: You will be refunded the full amount of the bet, up to $500. The only stipulation is that before you can withdraw that $500 you have to roll it over. This means you have to bet $500 before withdrawing any money. You can do this in any increments you please, which allows you to comfortably bet through the money before withdrawing it.

Does William Hill charge a fee to place bets?

William Hill doesn't charge a fee to place bets. Instead, it makes money off the odds it offers. For example, let's say the Packers (-110) are playing the Lions (-110). Regardless of which team you bet on a $10 bet will only win around $9. William Hill keeps the other $1.

Is William Hill a good gambling site?

Yes, William Hill is a good site for sports betting and online casino games. Founded in 1934 with a longstanding history as a European bookmaker William Hill is one of the oldest gambling companies available in the United States.

Final Thoughts

William Hill is an above-average sportsbook available to residents of Iowa, Indiana, Illinois, New Jersey, Nevada, and West Virginia. While I could see myself opening an account at William Hill for its competitive odds, I could not see myself using William Hill as my primary sports betting app.

Bettors seeking good odds, a good first-time deposit bonus, and a standard slate of sports and bets will appreciate what William Hill has to offer. Meanwhile, bettors seeking a lot of educational content, unique bet types, and ongoing promotions will want to look elsewhere.


For’s annual best online sportsbooks review, we collected more than 36,000 data points over five months from 20 sportsbooks that serve 11 states where full-scale mobile betting is legalized. Hundreds of hours were spent testing and scoring each sportsbook (mobile and online/desktop) in seven core categories: sports and bets offered, odds, live betting, mobile betting, education, ease of use, and bonuses and promotions. The results determined each sportsbook’s overall rating.

Data from more than 1,700 bets (including moneyline, spread and total bets) was used to generate each sportsbook’s comparative odds ranking. Leagues and bet types collected include NCAA football moneyline bets, NCAA basketball moneyline bets, NFL moneyline, spread and total bets, NBA spread, moneyline and total bets, NHL moneyline, puckline and total bets, and soccer 3-way result (moneyline) bets. When collecting odds, we made sure to collect the same games at the same time for each sportsbook, ensuring data accuracy.

About’s chief sportsbook researcher, Joey Shadeck: I’ve been a hobby sports bettor for more than six years, placing hundreds of bets on my favorite sports (football, basketball, MMA) and teams (Packers, Spartans, and whoever is playing the Lions). Beyond sports betting, I’m known for saying “Wanna bet on it?” in almost any situation and that is how I found out I can eat 42 chicken nuggets in less than 20 minutes.

As of February 2021, 22 different states have legalized sports betting to some capacity. Of those 22 states, the following 11 have legalized full-scale mobile betting: Colorado, Illinois, Indiana, Iowa, Michigan, Nevada (must register in-person), New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia, West Virginia.

Joey Shadeck

About the author: Joey Shadeck is the lead writer for and content strategist for Reink Media Group. He has closely tracked sports betting in the United States for the last two years, compiling hundreds of data points across dozens of sportsbooks. He has 6 years of online betting experience with hundreds of bets placed during that time.

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